What We Do
Your next locationshould not be a hunch.
Expansion usually gets decided from a shortlist of sites and somebody's read on the market. We put the whole picture on one map: who is already there, which competitors are winning contracts, where your reps actually cover, and how many of the right customers live inside a three mile ring of a candidate address.
The problem
Everyone has the data.Nobody has it in one place.
Territory assignments live in a spreadsheet. Prospect lists come from a data vendor. Competitor intelligence sits in whatever someone last exported. Pipeline lives in the CRM. Every piece of the picture exists, and no one has ever seen all of it at once.
So expansion gets decided at an offsite, from four tabs and a lot of recollection. The answer is usually defensible and always slow, and it tends to reflect whoever argued hardest rather than where the opportunity actually sits.
The other version of this problem costs money outright. You pay a site-selection vendor tens of thousands a year for a score you cannot open up, cannot adjust, and cannot ask a follow-up question of.
What we build
One map, refreshed every night.
Your sales, county by county
Revenue and account density on the same geography as everything else, straight from your warehouse. Territory-assigned areas with no sales still appear, so a gap reads as a gap instead of quietly disappearing off the map.
Where competitors are winning
For anyone selling into schools, cities or agencies, government purchasing records are public and specific. We pull them in so you can see which competitor holds which contract, and when it comes up again.
Coverage, and the gaps in it
Rep and pod boundaries drawn over the top. Areas with real opportunity and nobody assigned get flagged separately from areas with neither, because one is a hiring decision and the other is not.
Who actually lives there
Census demographics down to block group, so a site report tells you who lives in the ring: how many people, what they earn, and how many match the customer you open for, rather than compressing all of it into one opaque score.
Most teams already carry a picture of the customer worth chasing, whether or not they call it an ideal customer profile. Tessera takes that as its input. You set the age band, move the income line, add whatever else predicts a good store, and both the map and the ring report move with it.
We label estimates as estimates. Some demographic combinations are not published at small geography and have to be derived, and every one of those is marked on the map itself. A number you cannot check is worse than no number, and a number you can check but were never told to check is worse still.
Case study
The map existed in three different systems. We made it one.
For a national athletic events and apparel company, the territory problem was not a lack of data. It was a lack of coherence. Prospect records from one vendor. Competitor contract intelligence from government purchasing records. Territory assignments in a spreadsheet. Pipeline velocity in the CRM. Every system held a piece and nobody had ever seen the whole thing at once, so territory decisions happened at quarterly offsites: slow, partial, and always behind the actual opportunity.
We built a live competitive whitespace map that pulled all of it together. Territory assignments, 18,700 prospect records across dance, gymnastics and cheer, competitor spend by region, and pipeline velocity by territory. Coverage gaps became visible. Competitor-heavy regions were flagged. High-density prospect areas with thin sales coverage became the obvious next move.
The value was not in the data, since every source already existed. It was in making the relationships between them visible at the same time, so leadership could see the whole picture in one place instead of reconciling four tabs in a planning meeting.
Outcome
For the first time, leadership had a factual basis for territory prioritization. The map did not make the decisions. It made the right ones harder to argue with.
What you get
Two tools, both yours.
These run on infrastructure inside your own accounts. There is no per-seat licence and no renewal conversation.
Tessera
Describe the customer worth opening for, by age, income or whatever else separates your best locations from your worst. Drop a pin on any address and Tessera counts how many of them live within one, three and five miles.
Territory Map
County-level map of your sales next to competitor spend, prospect density and rep coverage. Counties with opportunity but no rep assigned are flagged as a staffing gap.
What changed
What it changed.
Matched a paid benchmark tool
They were buying site-selection reports at tens of thousands a year and waiting on a vendor for every follow-up question. The same analysis runs on their own data now, so a real-estate meeting can test a location while everyone is still in the room.
18,700 prospects
Every prospect, every competitor's contracts and every rep's territory on one map. It did not make the decisions. It made the wrong ones harder to argue for.
Runs for a few dollars a month
Hosted on infrastructure they own and refreshed nightly from their warehouse. There is no per-seat license, so the map reached the whole sales team without a budget conversation.
What else
This one rarely shows up alone.
Wondering where to put the next one?
Send us your locations and territories. We will show you what the map looks like.